You probably have heard of “when life gives you lemons, make lemonade” or “you cannot make omelette without cracking eggs” but company business optimism is taking this a bit further. They are thinking ahead and in what I would assume to be pursuit of cost cutting the powers that be has shifted to “why bother making lemonades and omelette in the first place? let us take away the lemons and eggs so you wont have that problem” mentality.

Ingenious, yes.
Devilish, yes.
Practical? It depends on whose perspective.

I like lemonade and omelette. I also like having the choice whether I will or I will not have them.

ciao!